6 Things I learned while processing coffee In China

Author: Mason | Editor: Peter & Jack

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In this article, I’m going to share 6 things I learned while working with Torch Coffee’s “Mountain Men” program this past harvest season in Pu’er, Yunnan.

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1. Chinese coffee is really good!

No one in America is familiar with using Chinese coffees as viable single origins. I had never even drank a Chinese coffee before my arrival to Torch. I’d only ever heard about how a large majority of their coffees were used in instant or commercial grade beverages. 

So, when I had my first Yunnan Natural, I was blown away at the potential this coffee possesses. I cant wait to see what’s in store for China’s specialty coffee production.

2. A variety of coffee will always taste different

if grown and produced in different areas. 

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The famed Panama Geisha/Gesha and any like it actually originally came from a village in Ethiopia of the same name. When trials of growing were held, people found that Panama made an exceptional end cup that tastes entirely different from it’s original growing area. 

Another interesting example is the difference in cup quality between a Yunnan Catimor vs. a Guatemalan Catimor. An Instructor from the Sustainable Coffee Institute and 4th generation coffee farmer, Nilton Perez, recently brought us a sample of his personal Catimor. 

Cupped alongside the Yunnan Catimor, there were obvious differences. The Yunnan 

Catimor had more nutty and citrus flavors, whereas the Guatemalan Catimor consisted 

of more fruity flavors.

3. Quality coffee processing requires ridiculous amounts of hands on attention.

It seems like endless days of buying cherries, sorting them, fermenting, drying, repackaging, hulling, roasting, and finally cupping.  

However, this chain of people are required to ensure quality at every level. It’s very easy to cause defects to occur in coffee. 

For example, oil/gas contamination from vehicles is a fairly easy one, chickens pooping on the coffee, contact with water, etc. These things would cause all the hard work made by the previous people in the chain all for nothing.

4. Coffee processing is very difficult in China because of rain. 

Unfortunately, rainy season still goes on during the beginning and middle parts of the harvest season in Pu’er, unlike most other producing countries.

This makes phenolic coffees a normal result in the end cup. Water and humidity can ruin tons of coffee, so people have to go to special measures to ensure specialty coffees. 

This may mean producers build green houses or something similar to protect their coffee from the elements.

5. There can be pre-fermentations of all processes of coffee.

I learned that coffee has different levels of fermentation during drying that depend on variables like, thickness of beans/cherries while drying, patio vs raised bed drying, etc. 

However, I didn’t know that there are also variables of fermentation even BEFORE drying. Coffee begins fermenting as soon as the cherry is picked from the tree, so you can use this to your advantage or ignore it completely. 

If you choose to intentionally pre-ferment in cherry before drying, you can leave it up to around 3 days (depending on your preference) bagged up before it starts to show signs of over-fermenting. 

If done correctly, this will lead to very interesting characteristics in the end cup that you wouldn’t get if you chose to ignore pre fermentation.

6. There is a huge lack of younger generations wanting to be coffee producers. 

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After chatting with a local farmer about how she appreciated the Mountain Men’s help with the harvest season, she mentioned that there aren’t any young people interested in producing coffee. Young people would rather move to the big cities like Shanghai, Beijing, etc. and work in office buildings than to spend their days on a farm in the countryside  in the mountains. 

This may soon be an issue with the whole coffee industry, which could lead to a price increase of coffee and a lesser amount of choices.

Spending the harvest season living on farms under the big sky, delivering literal tons of coffee to the hulling factory, and roasting/cupping countless Mountain Men samples has really taught me a lot about myself and about other people.

I realized that most of the things I complain about being hard work, are actually quite easy compared to what coffee producers deal with every year. They’re overwhelmed with trying to produce a quality crop, protect from diseases, protecting the cherries from getting wet during drying, and the list goes on and on. 

So, I was happy to spend time understanding their problems and offering my assistance where I could. 

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If you think YOU might be interested in joining the Mountain Men team and helping local coffee farmers this next harvest season you can contact Shirley@torchcoffee.cn

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What really makes a Coffee Shop Successful?

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Are you a coffee shop owner? manager?

Is your coffee shop as successful as you want it to be?

What do you think it takes to make a coffee shop really successful?

1、First layer of Success

What comes to mind when you want to open a successful coffee shop ? 

If you asked most people they would say the 5 big factors are: Environment, Product, Service, Location, Brand.

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And some people may mention the Customer Experience which includes all of these.  

They may even mention other things like Music, Lighting, Coffee Culture, people, cleanliness, price, speed. These also matter. 

2、Second layer of Success

I have opened more than 12 coffee shops myself and have helped customers open more than a 100. 

All these things mentioned above are requirements to be successful.

But what if I told you that all of those things are only surface level issues. 

Some companies do these consistently and excellently?  The reason some companies can do this is that they have a Management team in place that uses feedback loops for constant improvement, Systems for consistency Processes and KPIs to measure.  All these things together make sure they consistently deliver excellence. 

If you don’t have a good management team to implement processes, systems and KPIs then you will either not consistently deliver what your customers want or you will get burned out trying.

Some coffee shop owners try to do everything themselves, and they might make it work if they only own one shop, but doing it with a second shop is not sustainable.  

But more than this, there is an underlying, fundamental reason for success that allows a great management to lead you to real success- the third layer.

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3、The heart of a successful company

The fundamental reason and foundation for success that the great management team is built upon is the VMV STP.  

So what is VMVSTP?

Vision   

What you want the company to be in 5 years.  This can be in terms of size, impact, brand, sales or profit.  It tells you where you want to go.

Mission  

Why your company exists.  This should be motivational.  Your employees should get inspiration from this.

Values-behaviors

This explains how you are going to behave as a company and as a team that is different than other companies.  This should never change.

Strategy

is what are you going to do to be successful.  I like to think of these as strategic anchors or a recipe.  What is your recipe for success?  This will change over time as the market changes.

Tactics

is how you implement your strategy on a day to day basis.

Priority

Every company is so busy that it will try to do many things but not get many of them done.  And usually it is the urgent things not the important things. Great companies set priorities to make sure the things they do get done are the right things that actually need to be done.

Management Methods

How will your company manage?  Great companies have a style to how they manage.

Torch Coffee has a strong company culture and clear VMV, we can use Torch as a example to make this easier to understand.

Torch Vision: The Top brand of specialty Coffee companies in Asia/Middle East based on brand perception. 

Torch Mission:

  1. INFLUENCE FARMERS TO HAVE A BETTER QUALITY OF LIFE Improve quality, connect them to the market

  2. Do our work with excellence, in a way that honors God. 

  3. INTENTIONALLY CREATE AN ENVIRONMENT FOR GROWTH

Torch Value-behavior : 

  1. We Champion Healthiness

  2. We value every Person 

  3. We develop people

  4. We get it done

  5. We do it excellently

  6. We communicate to understand

These things are the real power that motivates Torch to keep moving forward, to help more people be successful.

So, If you don’t have the core layer, you can not support the middle layer, which makes the surface layer just a layer.

These 7 things together make up your company culture.  Every company has a company culture.  For some companies the culture is unclear and may even change from day to day with the weather.  But for others, the culture is clear and set. 

After reading a brief introduction to "Three Layer Coffee Shop Management Theory," do you better understand what all it takes to make a coffee shop successful? 

So what should you manage in a coffee shop?  When you ask many people about what a coffee shop manager should manage you often get very vague answers.  Below is a list that we use to help coffee shop managers understand their job.  

  1. Communicate Vision, Mission, Values, Strategy, Tactics and Priorities

  2. Train your people to deliver what the customer wants

  3. Get the right People 

  4. Control Cost  ( your ingredients should be controlled within 25% of sales )

  5. Marketing

  6. Finance

  7. Products(quality control and product development )

  8. Set standards

  9. Train to those standards

  10. Inspect those standards

  11. Hold people accountable to hit the standards

  12. Purchasing

  13. Inventory

  14. Innovation 

  15. Communicate with customers

Clearly, management is not a simple endeavor. To have good results requires constant learning and new experiences. We hope this article can help you learn more about coffee shop management. 

SCI wants a sustainable coffee industry, from the farmers to the cafe owners, which is why it has developed this Cafe class to educate more coffee shop managers and owners to be sustainable.